Some research can't happen in a controlled setting. We broker access to hospitals, clinics, and surgical suites so you can observe real workflows, capture video in the field, and build design input that reflects how clinicians actually work.
Talk to Us About Access
We have relationships with health systems and academic medical centers that allow us to bring research teams on-site for observation and interviews. Getting access is usually the hardest part — we've already done that work.
Watch how clinicians actually use devices, interact with EHR systems, and navigate unit workflows — not how they describe doing it in a focus group. Contextual inquiry captures the gap between what people say and what they do.
Clinical video is among the most defensible design input you can produce. We manage consent, capture, and chain of custody so the footage is usable for regulatory submissions.
Structured interviews with practicing clinicians in their environment — or ours. We recruit, schedule, and facilitate interviews that produce actionable insights for your design team.
Before you build anything, understand the real workflow. On-site observation reveals constraints, workarounds, and unmet needs that no survey will surface.
Run a contextual inquiry before your formative study to refine task scenarios and use environment assumptions. Better input = better study.
FDA expects you to characterize the use environment in detail. Clinical observation and video provide the evidence base for your use specification.
Understand purchasing dynamics, competitive device usage, and unmet clinical needs. VoC in the clinical environment informs commercial strategy, not just design.
Observe how your device is being used in the field — not just how it was designed to be used. Identify off-label use, training gaps, and real-world performance issues.
Interview key opinion leaders at their institution. We handle the scheduling and coordination so your clinical and commercial teams can focus on the conversation.
Two labs, observation suite, A/V, on-site support
Clinical and HCP recruitment to your screener
On-site hospital access, contextual inquiry
Tell us what you're trying to learn and we'll figure out the right approach.
1619 Hennepin Avenue
Minneapolis, MN 55403